Service: Brand Identity
Date: February 2019
Branson Sport is a company that has been in the market for 10 years. It is engaged in the manufacture and sale of a wide range of medical sports products, such as knee pads, girdles, etc. They came to the studio because they had a graphic clutter problem with their different product categories. Therefore, the challenge was to generate an order and analyze its position in the market. In our research we realized that branson competes on price, and this was a great disadvantage because it has not generated brand recall or customer loyalty.
Our solution was to propose 4 attributes so that Branson could position himself over time. Protection, Strength, Professionalism and Customization were our pillars when creating the entire graphic line. The brand’s previous logo was very generic, so we gave it more personality by creating an isotype with the company’s initial and giving it the attribute of Protection. Then, we divide its categories by colors: red for sport, light blue for recovery and it accompanies the color gray to totally differentiate ourselves from the competition. Then we generate a pattern to accompany us in all the graphic pieces.
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